JMPR Communication

I admire passion.  I think passion is everything.  Those with passion and drive can make anything happen.

I admire the way@JenMitch started JMPR Communication, deciding it was time to branch out and “start her own thing”.  I am grateful that I am now a part of her dream because watching someone with so much passion put heart and desire to work, it’s truly something to behold.  I know there are others out there just like @JenMitch – in many different fields of work.  For the last month or so, I have been listening and watching as another individual I find quite interesting shows how passionate he is about his product.

Perhaps you have heard of Tucker Max?

For some, the name Tucker Max will illicit a cringe. For others, it will bring about a wry smile.  Tucker Max is a self-admitted crude, rude, womanizing, lewd individual.  His stories are true, and yet somehow he is almost likable.

One thing is for certain.  No matter what the public thinks, Tucker Max believes in himself, and his “brand.”  His brand, is his persona- the “character” of himself in the 2006 book, and soon to be released movie, “I Hope They Serve Beer In Hell.” (IHTSBIH)

Tucker Max believes his movie is a product that the general public will enjoy. Unlike highly promoted and anticipated blockbuster movies, Tucker Max is putting HIS money where his mouth is.  (The very same money he earned in book sales.) The book IHTSBIH has been on the NY Times Bestseller list for three straight years, and continues to hold strong.  The movie IHTSBIH is set to be released this Friday, September 23, 2009.  I am not promoting the content of this movie, though personally I find @tuckermax quite hilarious, but I am promoting the process he has gone through to make this movie a reality.

Leveraging the money he made from book sales to promote the movie is a gutsy move. To me, this is the epitome of passion.  Passion is something that many will search their entire lives for; the desire to find a purpose in one’s life.

Tucker has to work on a budget that was far less than ANY other motion picture release.  He hand selected the lead character that is playing him, and he talks about the struggles of getting the actor to truly bring out the “persona” of Tucker Max here:

Tucker also blogs about how the movie will be released here.

Tucker has a total budget totaling around 1/8 of the budget the movie “The Hangover” had.  Tucker will be releasing this movie on 125 screens the first week.  Then the second week it will be 300 screens.  If after two weeks, the movie is popular enough, he will then be able to release it on the 2,000 screens nationwide.  However, if it doesn’t generate enough revenue the first two weeks, Tucker Max will be left holding the bag.  How many individuals nowadays take the leap of putting themselves out there on a venture?  It’s rare, and it’s to be admired.

@TuckerMax has spent the last 30 days on tour for his new movie screening it for free in 30 different cities.  This is old school public relations folks, getting out there and meeting people and promoting your product.  Don’t get me wrong, @tuckermax is on Twitter, he’s on Facebook, and he is doing social media promotion for his movie. But he is also out there banging on doors to get people to check out his movie.  Honestly, he probably doesn’t even need to do this, but he truly loves his product (himself), and promoting it to his fans.  He could be a really good actor, but I doubt it given his attitude about pretty much everything.

Given what Tucker Max is risking, it’s hard not to root for a guy who is willing to lay it all on the line because he believes in himself and his product.  I think what he is doing is fantastic, and quite remarkable.  I may not see eye to eye with some of the things he has done (even if they are quite hilarious). But I am rooting for Tucker Max and the movie version of I Hope They Serve Beer In Hell.

Will you see this movie? What do you think about Tucker’s promotion methods?

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